Dr Rotimi Olaniyan, the CEO at ADVANTAGE is an accomplished marketing professional and entrepreneur with over 27 years of experience across five countries.

Having perfected his marketing services career with Guinness, Indomie, MTN, P&G, Coca Cola, GTBank, Promasidor, Etisalat, Leadway and Unilever among others. In 2008 he founded Proximity, an experiential and consumer engagement agency which is a fast-growing marketing services group.

Dr Olaniyan has first degree in Accountancy Jos University, Masters in Marketing Management, Lagos University, an executive MBA IESE Barcelona, and a Doctorate of Business Administration from Nottingham Business School where he is a visiting research fellow. Has attended several executive management courses including Harvard and London Business School.

Currently President of ‘Experiential Marketers Association of Nigeria’. Fellow, VP and Dep Chairman of governing council at ‘National Institute of Marketing of Nigeria’ a member of Institute of Direct Marketing UK. An adjunct faculty at School of Media and Communications of Pan Atlantic University, teaching brand strategy and communications.